Team

Charlotte Recorbet graduated from Mines ParisTech and from a Design MBA degree with Strate. She joined Carrefour Design in 2012 where she developed her passion for creation. Her career started with the Graduate Program Dirigeants during which she held operational positions as category manager and store manager. She was part of the team which created the innovation department in Carrefour. After an experience in digital, she replaced Philippe Picaud as the Chief Design Officer of Carrefour in 2019. Today, she is in charge of a team of 50 designers and project managers organized in five disciplines : product design, packaging, retail architecture, branding & visual identity, trends and user-research. The ambition of Carrefour Design ? Bringing user-centric design to a strategic level to foster the transformation of retail.

Christophe Rebours founded InProcess to offer companies an innovation approach deeply nourished by the interactions between human sciences and design. He is the inventor of the innovation method I.R.I.S. ™ (InProcess' Research Ignites Solutions). This filed methodology for developing innovation strategies is based on an articulation between applied research, scriptwriting and design. It produces innovations that create value for businesses and positively impact the lives of users, consumers and citizens. With InProcess, he innovates for large international groups such as GSK, KPMG, Société Générale, Nestlé and Orange. Co-founder of Violet. A pioneering start-up of the Internet of Things, Violet is the creator of the Karotz / Nabaztag rabbit. He continues his work with remarkable start-up companies such as Habx, Ekim or Plug. Graduated from Ecole Boulle and Ecole Nationale Superieure des Arts Décoratifs (ENSAD). He regularly shares his experience of innovation and evolution of models during interventions in France and around the world (CroissancePlus, Esomar, Ispim ...). To convey, he also created the InSchola School of Innovation. Co-author of 'Experience: the new engine of business' at Diateino Edition. See the-experience.com

Romain Liberge, 35, is Chief Digital Officer at MAIF, a P2P insurance company based in France. He has over ten years digital and strategy experience gained from his experience at La Netscouade, a digital agency, and the European Institutions. Since the beginning of 2015, he is responsible for the digital strategy of MAIF and the transformation of the company. Within MAIF, he has pioneering a new self data strategy by empowering people with their own data. MAIF is one of the key partners (of MesInfos project, lead by FING.)

Laurent Coldre, has one bachelor of science in non organic and non metallic materials and another one in Physics and measures. Always interested by other disciplines, he was also graduated in Law. Finally he obtained a Msc in advanced mechanics. His first job in Micro-electronics Research and Development revealed him its own abilities and expectations: customized offers to make the difference and develop expertise. This is the starting point of his strong interest for UX & CX to challenge and beat big competitors by acting better and faster. He joined the Automotive industry and a major OEM few years after. The cultural change was impressive: inertia, processes, all kind of management and control were so…present. With the sponsorship of one leader, Laurent was allowed to do things “differently”, and finally developed complete systems such as the Electric Car concepts for Total (Frankfort 2011 and Paris 2012 WW motor shows ). At the same time he was leading projects as Senior Innovation Manager, he developed skills in UX & CX insights using self-education and books. Always looking for more, he developed several tools based upon Design Thinking methodologies, and understood that federating experts around a common ambition was a success factor, but not sufficient. The approach itself is the key. He joined Otis in 2015 as Innovation Lab Manager after testing his methods in a real situation through its own business with success. He is now responsible for the EMEA Innovation Hub under the Innovation And Research WW Organization of Otis-CCS. Making the link between Design and Industrial Approaches, the team develops models using design and cognitive sciences accordingly to a business transformation ambition.

Delphine graduated from the business school Ecole Supérieure de Commerce de Paris (ESCP). For 15 years, she has worked for MAIF and has held several positions including Human Resources Manager or Team manager in charge of leading the « Vie militante” service. This career path has always revolved around the concept of customer service and therefore led her to join the Digital Direction team as CXO (Chief Experience Officer) in July 2018. She is now responsible for a cross-functional team. She also has to develop a new approach to the User Experience within the company for it to become a systematic paradigm in all processes, tools and procedures no matter who the final user is (internal / external). This results in the adaptation to the logic of an Experience Company, the support of business contacts and the spreading of skills and tools for an exceptional experience. She is also at the origin of designing the User Experience target and strategic KPIs to measure the impact of the User Experience and to make of it a pillar of MAIF’s strategy. By bringing designers into the organization, she aims at boosting the internal cultural transformation linked to the approach of the User Experience and she develops both the upskilling and reskilling processes in order to fully integrate the User Centric logic.

Jérôme has been advising brands in their communication strategies for more than 30 years. His career in advertising, in agencies such as Ogilvy, BDDP\TBWA, Publicis Conseil, M&C Saatchi, has led him to develop a strong expertise in brand management. Furthermore, his specific experience in the world of RETAIL led him very early to adopt a holistic vision of the touch points that make up the strength of a brand and its commercial success. At Emakina, Jérôme is Chief Strategy Officer. He set up the Brand Experience Platform©, a methodology for managing brands through experience. He works transversally with the agency's clients, both within the brand and digital strategies.

Annaïk began her career in 1997 in the organization of major sporting events for which she designed VIP spaces providing significant and momentous experiences. She then took on marketing strategy where she participated in redesigning Moët & Chandon and Dom Perignon brands and eventually joined Rémy Martin to support the evolution of branding towards general public and high end luxury. There followed a B2B project management period in the energy and supply chain. In 2008, she is invited to support the very first growing startup networks, which she has never stopped doing since. From start-ups to major fundraisers, the passion for innovation remains unchanged. She is invited to collaborate on the B2B innovation strategy by Decathlon and support its implementation by creating a new assessment and monitoring tool. After a detour on the Singaporean market in 2014 for Johnny Walker where she imagines a new business model at the crossroads of physics, digital and crafts, she takes part in the development of the L'Oréal Retail Lab for which she establishes the governance charter and performance indicators. At the same time, she remains committed to startups with an approach to societal innovation in Central Africa, particularly in the energy field. Annaïk holds a DSAA in Space Design from École Boulle, an MBA from HEC, and a Masters in Human Resources and Organization from the Panthéon Assas University. Passionate about emotional drivers, she studied neuroscience and behavior at the Institute of Environmental Medicine in Brussels. Annaïk is also a coach specialized in personal development in companies.