Exalt Lab Design

The first joint laboratory dedicated to the value of design in organizations.

From experience modelling to value creation

New design practices, responsability and economic challenges for innovation explorers.



is everywhere

The uncertain, complex and unstable nature of the 21st century allows design to show its value and relevance.

Its systemic approach – refering to great authors like Branzi, Findeli, Koskinen and Vial – and its ability to use the collective imaginary to draw new narratives and fictions create to-belived experiences for the inhabitants of our world. Experiences that make sense and thereby increase the thickness of reality.

In companies and organisations, design seizes its performance and acts as an actor of its own transformation. As a true contributor, design transforms abstract opportunities into concrete challenges. This academic chair will operate on a territory of design mixing experiences and transformations.


Through experience, all the dimensions that create value are articulated.

For companies, an experience-based approach brings in the design process new dimensions like emotions - which are nowadays poorly understood and orchestrated.

It also contributes to increasing both the perceived and economic values of companies’ offers, and it amplifies the growth potential of their strategies.


From economic value to performance indicators, management and collaboration methods, design strikes the established models of doing and thinking.

Its new forms of value production are particularly suitable for renewal injunctions imposed on companies and the complex context of a changing society with evolving and demanding “clients”.

The chair aims to conduct research projects with a strong economic driving force, anchored in companies and organisations. This will open a new management perspective for stakeholders, but also new ways to teach and practice design.


  • Methods, tools and processes
  • Experience-design descriptive framework taking into account the emotional, empathetic and temporal dimensions
  • Analysis and proposal of productions of social and economic values
  • Analysis and proposal of productions of social and economic values
  • Academic writings and publications

Academic areas

  • Design research as an academic discipline in terms of design practice and design studies
  • Economy, Design science, Design management, Philosophy of technology

Other implications

  • Promotional and educational events for the industrial partners
  • Development of the design sector for public instances and business leaders
  • Evolution of education in design schools. Promotion of the dissemination of design in engineering and management universities


Design & Strategy

  • Observe and analyse to transform
  • What value creation?
  • New management approaches
  • New economic value through design

Design for experience

  • Mesure the user experience
  • ‘Experience Centric Design’ : how designers build their projects



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