The uncertain, complex and unstable nature of the 21st century allows design to show its value and relevance.
Its systemic approach – refering to great authors like Branzi, Findeli, Koskinen and Vial – and its ability to use the collective imaginary to draw new narratives and fictions create to-belived experiences for the inhabitants of our world. Experiences that make sense and thereby increase the thickness of reality.
In companies and organisations, design seizes its performance and acts as an actor of its own transformation. As a true contributor, design transforms abstract opportunities into concrete challenges. This academic chair will operate on a territory of design mixing experiences and transformations.